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Key by Amazon is a delivery service that gives secure access to customer's garage, home, and car trunk to help prevent packages from being stolen. I worked as a visual designer for smart home and garage delivery launches. My design includes product landing and detail pages, How-to guide, In-App experiences, Prime-day and other holiday promotional materials such as banner, emails, and social media posts.
Try Key from your App Store
App rating increased from 2.3 to 4.9 after redesign.
Product landing page redesign
I concept and restructured the product landing page which drives higher conversion rate. I presented conceptual design ideas, and decisions to the team before the product launch on a daily basis.
Before
x Top banner doesn't look clickable
x Hard to find CTA
x Informations are too crowded
x Hard to find features and benefits of the service
Click to see it in full-screen on inVision
After
✓ Top banner is clickable
✓ Informations are organized
✓ Easy to find features and benefits of the service
✓ Easy to find features and benefits of the service
Click to see it in full-screen on InVision
Situation: Increase customers aware of the brand
Task: Reward first time Key Delivery service users
Action: Create banners place on landing pages on desktop, mobile, and the in-app experience.
Result: Increased 5% click-through rate of the banner to the product page. Product rating increased. App rating increased from 3.5 to 4.2. The manager liked my work and extended my contract, and I helped her get promoted.
Project length: 9 months (Maximum time for an Amazon contract.)
Working for Amazon had developed my leadership skills: https://www.amazon.jobs/en/principles
Image processing & visual design works
In a start-up-like small team, I wear different hats. I designed 100+ banners and illustrations for Amazon events e.g. prime day and for product launches.
Instructional Illustrations
These are my illustrations to explain how our product works. Ask me for more illustrations.
Graphic Design (Ads) Placement on Amazon.com
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Designed Internal Award Badge
Designed an Internal Amazon Award for employees who volunteered at Second Harvest Food Bank.
Amazon Mascot: Peccy
Thank you!
With my lovely team volunteering in Santa Clara
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