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Advertising Research Method

This is one of the advertising research projects did when studying media related research at the College of Media, at the University of Illinois at Urbana-Champaign.
My Research Methods including: 
  • Campus Survey on Qualtrics
  • MRI + (Marketing Research Intelligence)
  • US Census
  • Nielsen Prizm Customer Segmentation
  • Microsoft Excel Analytics
  • Knowledge of Statistics
​
 
Professor: 
Dr. Kevin Wise. 

PhD, Stanford University (Communication)

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