Copyright © 2019 by Grace Xiong

Advertising Research Method

This is one of the advertising research projects did when studying media related research at the College of Media, at the University of Illinois at Urbana-Champaign.
My Research Methods including: 
  • Campus Survey on Qualtrics
  • MRI + (Marketing Research Intelligence)
  • US Census
  • Nielsen Prizm Customer Segmentation
  • Microsoft Excel Analytics
  • Knowledge of Statistics
 
Professor: 
Dr. Kevin Wise. 

PhD, Stanford University (Communication)