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Amazon Key Campaign Pt.20317 (1).jpg
Key by Amazon is a delivery service that gives secure access to customer's garage, home, and car trunk to help prevent packages from being stolen. I worked as a visual designer for smart home and garage delivery launches. My design includes product landing and detail pages, How-to guide, In-App experiences, Prime-day and other holiday promotional materials such as banner, emails, and social media posts. 

Try Key from your App Store

App rating increased from 2.3 to 4.9 after redesign.
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Product landing page redesign

I concept and restructured the product landing page which drives higher conversion rate. I presented conceptual design ideas, and decisions to the team before the product launch on a daily basis.  
x Top banner doesn't look clickable
x Hard to find CTA 
x Informations are too crowded
x Hard to find features and benefits of the service
Click to see it in full-screen on inVision
✓ Top banner is clickable 
✓ Informations are organized
✓ Easy to find features and benefits of the service
✓ Easy to find features and benefits of the service
Click to see it in full-screen on InVision
Situation: Increase customers aware of the brand
Task: Reward first time Key Delivery service users
Action: Create banners place on landing pages on desktop, mobile, and the in-app experience.
Result: Increased 5% click-through rate of the banner to the product page. Product rating increased. App rating increased from 3.5 to 4.2. The manager liked my work and extended my contract, and I helped her get promoted. 
Project length: 9 months (Maximum time for an Amazon contract.)
Working for Amazon had developed my leadership skills:

Image processing & visual design works

In a start-up-like small team, I wear different hats. I designed 100+ banners and illustrations for Amazon events e.g. prime day and for product launches.
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Instructional Illustrations

These are my illustrations to explain how our product works. Ask me for more illustrations. 
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Graphic Design (Ads) Placement on

Designed Internal Award Badge

Designed an Internal Amazon Award for employees who volunteered at Second Harvest Food Bank. 
Amazon Mascot: Peccy
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Thank you!

With my lovely team volunteering in Santa Clara
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