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Key by Amazon is a delivery service that gives secure access to customer's garage, home, and car trunk to help prevent packages from being stolen. I worked as a visual designer for smart home and garage delivery launches. My design includes product landing and detail pages, How-to guide, In-App experiences, Prime-day and other holiday promotional materials such as banner, emails, and social media posts. 
Situation: Increase customers aware of the brand
Task: Reward first time Key Delivery service users
Action: Create banners place on landing pages on desktop, mobile, and the in-app experience.
Result: Increased 5% click-through rate of the banner to the product page. Product rating increased. App rating increased from 3.5 to 4.2. The manager liked my work and extended my contract, and I helped her get promoted. 
Project length: 9 months (Maximum time for an Amazon contract.)
Working for Amazon had developed my leadership skills: https://www.amazon.jobs/en/principles

Product landing page redesign

I concept and restructured the product landing page which drives higher conversion rate. I presented conceptual design ideas, and decisions to the team before the product launch on a daily basis.  
Before
x Top banner doesn't look clickable
x Hard to find CTA 
x Informations are too crowded
x Hard to find features and benefits of the service
Click to see it in full-screen on inVision
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After
✓ Top banner is clickable 
✓ Informations are organized
✓ Easy to find features and benefits of the service
✓ Easy to find features and benefits of the service
Click to see it in full-screen on InVision

Image processing & visual design works

Over the 9 months working at Amazon, I designed 100+ banners and illustrations for Amazon for our new product launches. 
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Instructional Illustrations

These are my illustrations to explain how our product works. Ask me for more illustrations. 

Graphic Design (Ads) Placement on Amazon.com

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Internal Award Badge Design (For fun)

Designed an Internal Amazon Award Icon for employees who participate in volunteering with Second Harvest Food Bank. 
Amazon Mascot: Peccy
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App design by request only currently confidential. Please schedule a video chat to talk more.

Thank you!

With my lovely team
Volunteer at Food Bank
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