Role and Goal: I lead the team of 5 people using Google Search AdWords aims at increase overall awareness of the brand and focus on building brand equity
Target local white collars with more budget on keyword "coffee" during the hours they commute to work, and target them with "food cup" related keywords during lunch and dinner time.
Target college students with exclusive food related keywords like "snow shaved ice-cream" during the hours they are outside of classroom (11-1p.m. / 5p.m.-9:00p.m. ) and on weekends.
Campaign Plans Book Sample
Predicted Outcome: Increase the Google Search clicks from 0 to 48-58 per day and increase keywords impressions from 0 -12,500-15,300 daily. (Predicted by Google AdWords)
What I can do for your brand?