GAP.COM CHECKOUT REDESIGN

Click to see full picture
Click to see full picture

Landing page banner

press to zoom
Click to see full picture
Click to see full picture

Gap.com Department page

press to zoom
Click to see full picture
Click to see full picture

Landing page banner

press to zoom
Click to see full picture
Click to see full picture

Landing page banner

press to zoom
1/13
Click to see full images
 
MY ROLE
 
Goal: Support a team of 5+ designers through the creative process among 4 markets
 
Duration: 8 months
 
Details
1. Ensure creative assets are prepared, optimized, sliced and delivered on time
2. Design the production of seasonal promos with established look and feel
3. Act as a technical liaison between the design team, production and web development
4. Update functional/transactional site and email creative assets on a seasonal basis
5. Execute pre-designed contingency promos and managing the delivery of all promotions after the creative hand-off
 
 
Tools: Adobe Photoshop/Illustrator/InDesign and etc. 
 
This picture belongs to Gap Inc. 
Audience: Men and women “ranging from seventeen to twenty-five years old” in the middle or upper class. A consumer who is the older simple yet elegant, modern shopper looking for moderately priced but good-quality clothing and accessories.
 
 Tone:  Fun, Engaging, Simple
 
Current Message: "Meet me in the Gap" Bridging the gap and connect people
 
Current visuals: Chic Autumn clothing, Back to school visuals
 
Competitors:  Uniqlo, H&M, J Crew and etc. 

My Favorite

Campaign 

This picture belongs to Gap Inc. 

Visuals Ideas

Production Design Slices

More projects

To play, press and hold the enter key. To stop, release the enter key.